Content Creation

Ever felt inspired after a night out on the town? Brand activation, music and creativity blend perfectly on this night according to Made's Creative Artworker, James Richford.

What does sourdough have to do with a successful social strategy in 2026? Quite a lot, actually, according to Made's Head of Marketing, Kaela Lucchesi.

John Lewis’s new seasonal ad sparkles brighter than Oxford Street and delivers more than Father Christmas according to Senior Marketing Manager, Andrew. See why it’s a mirror and a lesson in saying without speaking in a deeply personal blog.

Seasonal marketing might seem like a B2C playground, but it's great for smart B2B brands too. From Halloween humour to subtle festive nods, tapping into shared cultural moments can make your brand more human, memorable, and engaging.

Thought leadership builds trust and authority. By leading conversations and sharing authentic insights, your brand boosts awareness, credibility, and long-term growth.

Explore the top branding strategies to keep your customers engaged and loyal. Learn how creative, human-centric approaches can drive long-term success for your brand.

Rebranding a loved and respected industry name takes imagination but also care, and respect. Made worked with hospitality recruitment consultants CARTWHEEL & Associates to refresh their brand ready for a new era.

Embracing new technologies like AI while harnessing human creativity is the key to brand success. By blending data-driven insights with emotional storytelling, brands can build authentic connections and stay ahead of the curve.

Success starts when you truly know your audience. This blog explores why genuine insight matters, and how understanding your customers can shape stronger connections and future-proof your brand strategy.

Brands that don’t adapt risk falling behind. Our latest blog looks at how to stay ahead of shifting trends and how a UK marketing agency like Made can help future-proof your strategy.