Brand Strategy

Rebranding a loved and respected industry name takes imagination but also care, and respect. Made worked with hospitality recruitment consultants CARTWHEEL & Associates to refresh their brand ready for a new era.
Embracing new technologies like AI while harnessing human creativity is the key to brand success. By blending data-driven insights with emotional storytelling, brands can build authentic connections and stay ahead of the curve.
Success starts when you truly know your audience. This blog explores why genuine insight matters, and how understanding your customers can shape stronger connections and future-proof your brand strategy.
Brands that don’t adapt risk falling behind. Our latest blog looks at how to stay ahead of shifting trends and how a UK marketing agency like Made can help future-proof your strategy.
Building stronger connections with your customers isn't just about retention. It's a key indicator of campaign success. We look at why customer engagement matters, what challenges brands face, and the strategies that help turn one-time buyers into loyal advocates.
Discover how A/B testing leads to smarter, data-informed marketing decisions. Our blog considers the benefits, common pitfalls and practical tips for split testing that boosts performance and helps brands fine-tune their approach.
A rebrand and insurance marketing for an ambitious Insurtech
Made Agency took on an exciting new client, Amarillo, and brought exciting thinking and flair to branding and insurance marketing
Explore how defining your brand’s purpose can set you apart and drive long-term success. Understand why a clear purpose is the backbone of your brand strategy.
How can you ensure that your brand stays visible, relevant and credible in an increasingly crowded marketplace? Our blog takes a look.