When SD Worx approached us, their challenge was clear: they needed to raise awareness of their international payroll capabilities in a sector where everyone claims expertise. Their unique advantage, a truly global payroll system paired with local, boots-on-the-ground knowledge was powerful, but it needed to be brought to life in a way that resonated across multiple European markets.

We began by shaping a campaign around a single, memorable idea: payroll peace of mind. This was more than a tagline: it became the thread running through every message, asset, and conversation. The core themes spoke to universal HR and finance challenges, while country-specific variations tackled local pain points head-on.