To thrive, and ensure they stay relevant, brand adaptability is a must-have in order to remain agile and responsive to market and audience changes.
This is especially true for those established for a long time that continue to do what they have always done, not paid attention to brand adaptability, and unaware how the market and their audience have developed.
Relevancy is currency and by not keeping up with changes, brands risk losing it in the eyes of their audience, and being overtaken by more agile and responsive competitors.
Made can help with evolving a strategy that anticipates and adapts to market trends, ensures brand adaptability, connects with audiences, embraces new technologies, all whilst maintaining your brand values.
So, how can you improve your brand adaptability?
Keep an eye on market trends
Before adapting to change, you need to know what actually needs changing. Monitoring market trends so you can anticipate shifts in consumer behaviour, emerging technologies, and industry innovations is critical. With a proactive approach, you’ll spot developing trends before your competitors.
Listen to your audience
Customer needs and preferences are ever evolving. Regularly collecting audience feedback and staying in tune with their feelings and desires, ensures your brand remains connected to, and continues speaking to, their needs. By making certain your product offerings and tone of voice are up-to-date and in tune with your customers, we’ll make sure you are staying relevant to your customer base.
Embrace new technologies
Audiences are fantastic at adapting to change when it comes to new technologies. Brands must do the same if they want to connect with these audience members in the way they want to be connected with. So, whether leveraging data analytics, using AI tools, or developing new social platforms, you need to ensure you’re using technologies that future-proof your brand and give you the competitive edge.
Stay true to your core values
Brand adaptability is crucial so evolving alongside your market is essential for success. However, it’s important not to lose sight of the values that make your brand unique. We ensure you have the perfect mix of evolution and consistency, so your brand embraces new opportunities, remains true to core values and ensures you are staying relevant.
An opportunity to realise increased growth
Being in the position to evolve helps your brand take advantage of shifting market trends and exploit new opportunities resulting in business growth.
At Made, we’re experts at evolving brand strategy to help companies thrive in the marketplace. We understand that being relevant to an audience whilst remaining true to core values, all in the face of an evolving marketplace, is a challenge. However, it’s what we do.
So if you are looking to evolve whilst remaining relevant, obtain a competitive edge and supercharge your growth, contact the Made team today!
