Becoming a thought leader is one of the most important business moves you could make.
Positioning yourself as an authority in your sector means you can drive conversations, build trust and increase brand awareness and supercharge your industry authority.
Thought leadership is not about promoting your products or services; it’s about engaging people with your values, views and vision. Leading the conversation like this naturally draws attention, builds your credibility and fosters a community of loyal followers.
If you’re not leading the conversation you’re losing out
Brands that don’t lead the conversation are constantly playing catch up with their competitors.
If you’re not engaged in industry conversations you’re missing out on influencing opinions and being seen as the industry authority – the go-to brand seen as THE respected voice in business.
And, of course, with the increased awareness of your position as industry leader comes the heightened brand awareness and all the commercial advantages that brings.
How to be a thought leader
If you want to build industry authority and take on a thought leadership role, remember it takes time. It doesn’t happen overnight. It requires persistence and consistent effort.
Don’t spread yourself too thin by trying to be an expert in everything. Focus on your strengths and passions. Understand where your brand voice is strongest and how to leverage it most effectively.
High-value publications such as whitepapers, ebooks and case studies are proven thought leadership channels.
Podcasts are another powerful platform for thought leadership. Once recorded, episodes can be repurposed as blogs or longer-form content. A single appearance can deliver huge value.
Whatever channel you use, ensure your message feels authentic, informative and valuable. Consistency in voice and tone builds credibility and trust. To strengthen brand awareness further, align all communications with the voice developed through your marketing partner.
Take advantage of social media
Trends come and go quickly, making it hard to stay on top of what’s hot and what’s not.
Social channels are great as they help you track what people are discussing right now and the questions they continue to ask.
Armed with this insight, you can provide the leadership and guidance people expect from a genuine thought leader.
The benefits of thought leadership
An added advantage of a thought leadership strategy is that, all the while you are leading the conversation, you are continuing to build brand awareness for your own brand with the commercial success and further opportunities this provides.
By strengthening your reputation, it sets you apart from your competition, attracts new customers and can open up new opportunities to collaborate with other businesses. Being the reliable voice of the industry that people want to listen to enhances brand awareness and helps drive long-term growth.
How Made help you become and stay a thought leader
At Made we understand the value of a thought leadership strategy and how it successfully builds brand awareness.
Our experts work closely with you to craft insightful content that is tailored to your brand’s sector, and provides the leadership it’s looking for.
We’ll also monitor your brand’s influence and ensure that you are aware and able to adapt to evolving – ensuring you’re always at the forefront of conversations.
Speak to a member of the Made team today to supercharge your journey to thought leadership.
